The first “24Seven” convenience store opened in 2004. Its name refers to the stores’ operating 24 hours a day, seven days a week. Whitespace created a new prototype design of the “24Seven” flagship store in New Delhi in 2017.
The store is a new concept of this round-the-clock convenience store in India where there are many supermarkets primarily selling fresh foods during the day. We brought in lively design elements such as vivid green colour of the new brand identity, colourful mosaic, bright lighting and modern sleek interior finishing and fixtures.
This prototype design will best-serve for a rapid expansion of “24 Seven” stores in Delhi as the first step toward the nationwide expansion in the near future.
- Retail Strategy
- Prototype Store Design