Ai – Experimental Apple Reseller Store / Siam Discovery
We worked with Thailand’s premier Apple dealer to create a new brand and flagship prototype store for authorized resellers that is focused on—and informed by—the unique digital lifestyles of Apple fans.
Inspired by our client’s nostalgically evocative web address, mustlovemac.com, our team created an elegant yet fun brand that echos early Apple’s user-friendly ethos.
Hearkening back to the brand’s beginnings, colors derived from Apple’s old rainbow mark and motifs inspired by pixelated icons from the original Mac operating system are combined with clean, spare typography to create something new and original.
- Project Category : Digital Lifestyle
- 180 sq.m
- Siam Discovery, Bangkok, Thailand
- Retail Strategy
- Brand Design
- Prototype Store Design
- Technical Development
- Fixture Prototyping
- Implementation Oversight