dInfinite by DTAC – Endless Digital Experience / Siam Paragon
The new dtac service center flagship store, dInfinite, was launched at Siam Paragon Department Store with the concept ‘the endless digital experiences’. The store has been re-designed to enhance the customer experience through the use of digital services.
When customers walk into dInfinite, they will feel at home and welcomed by the casual and warm ambience of the store. The cozy mood and tone is enhanced by custom-made wood furnishings, comfortable seating, wood floors and a black and gray color palette. Circular lights on the ceiling and the use of the dtac logo symbol on the walls throughout the store adds a sense of energy and excitement as well as reinforces the brand.
- Project Category : Digital Lifestyle
- Siam Paragon, Bangkok, Thailand
- Prototype Store Design
- Interior Design
- Technical Development
- Fixture Prototyping
- Implementation Oversight
- Retail Design