DotLife Signature – Evolution of a Visionary Concept / Central World
In 2010, only 3 years after the launch of the iPhone, a visionary client foresaw the future of ‘digital lifestyle’ – and together we created the DotLife brand with the slogan, ‘digital living, simplified’. The store was the first of its kind, not only in Thailand but worldwide. It was years ahead of its time– but perfectly positioned for the wave of wearables and the explosion of connected devices from blood pressure monitors to toys. And as the wave of smart home devices surge, DotLife is one of the only retailers perfectly positioned to lead the way. We created a new generation prototype store opened in late 2018 meant to engage and educate customers while promoting synergies with the DotLife web store.
- Project Category : Consumer Electronics
- 310 sq.m
- CentralWorld, Bangkok
- Retail Strategy
- Brand Design
- Prototype Store Design
- Technical Development
- Fixture Prototyping
- Engineering
- Implementation Oversight
