Omved – Indian Ayurvedic Brand Transformation
OMVED is built on a holistic philosophy of harmony with nature and a belief in the power of nature to heal—which extended quite to a belief in the ethical sourcing and renewable packaging.
Whitespace guided the small business to clarify their positioning and create a glide-path to national expansion across India and ready to make the jump to the west starting in Germany and across Europe.
Our broad scope included focusing their product line from more than 1000 SKUs down to around 300. Competitor research and analysis. Brand and business strategy to compete on a global stage against top brands in the category.
We leveraged design-thinking across a wide ranging scope from brand identity to packaging, marketing communication to flagship retail store design and web-store user experience design.
- Project Category : Brand Transformation
- Mumbai, India
- Retail Strategy
- Brand Design
- Prototype Store Design
- Technical Development
- Fixture Prototyping