AI - Whitesp-ce

Ai – Experimental Apple Reseller Store / Siam Discovery

Interior Design, Retail & Interior, Brand Design & Strategy, Brand Identity, Graphic Design, Packaging Design

A New Apple Authorised Reseller Concept Store

Whitespace partnered with Copperwired, the leading Apple reseller in Thailand, to envision a next generation Branded prototype store for Apple Authorised Resellers.

“Instantly recognizable as being born of Apple DNA– Ai presents a powerfully minimal retail environment.”

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“Colors derived from Apple’s classic rainbow logo and motifs inspired by pixelated icons from the original MacOS are combined with modern typography to create something fresh and new.”

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“Copperwired know that customer services have been a key to building a loyal customer base over their twenty years in the business.”

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Ai – Experimental Apple Reseller Store / Siam Discovery

We worked with Thailand’s premier Apple dealer to create a new brand and flagship prototype store for authorized resellers that is focused on—and informed by—the unique digital lifestyles of Apple fans. 

Inspired by our client’s nostalgically evocative web address, mustlovemac.com, our team created an elegant yet fun brand that echoes early Apple’s user-friendly ethos. 

Hearkening back to the brand’s beginnings, colors derived from Apple’s old rainbow mark and motifs inspired by pixelated icons from the original Mac operating system are combined with clean, spare typography to create something new and original.

CLIENT

Copperwired Public Company Limited

INDUSTRY

Technology

LOCATION

Siam Discovery, Bangkok

AWARDS

TYPE OF SERVICE

Interior Design, Retail & Interior, Brand Design & Strategy, Brand Identity, Graphic Design, Packaging Design

STUDIO

Studio 1

ASSOCIATE

Mr. Phanupol Bawornwiwut

PROJECT TEAM

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