Ari Football
The hexagonal light fixtures evoking the Ari logo and the pattern on football covers.
Scope
Interior Design
Sector
Sport and Travel
Ari- Bangkok's Clubhouse for Passionate Footballers
Located in the Siam Square- the hip and happening retail district adjacent to Thailand’s premier Chulonglongkorn University, and packed with students and youthful visitors- Ari Football is the premier destination for footballers in Thailand. Whitespace architects and retail specialist designers collaborated on the total renovation of a four-storey shophouse- creating a major brand presentation to the busy Siam Square district.
The Ari concept, as always at Whitespace, centres around customer experience and merchandising. Brand passion is communicated in the details- for example, the hexagonal light fixtures evoking the Ari logo and the pattern on football covers. Shoe presentations with try-on areas featuring turf for an accurate feel for the pitch.
A boot and shirt customisation shop are included adjacent to a clubhouse for watching the game or playing video football games. An actual testing pitch with turf and a net is provided on the rooftop. Our designers worked in close collaboration with Adidas and Nike to integrate their brands into the overall Ari concept.
Our teams worked with a Thai street artist to create a football-themed 4 storey mural adjacent to the stairwell, as well as exterior painting for the alley.