Home for Serious Runners
Positioned as the epicentre for serious runners in Bangkok, Ari Running offers an on-site Run Lab and Customisation Workbench.
Footwear is the visual focus of the store, literally floating on transparent display walls. A running track is evoked through embedded floor LED lighting.
Runners receive a technical assessment in the Ari Run Lab, where they receive expert advice and shoe recommendations.
The Ari Workbench provides on-site personalised screening and embroidery.
Ari Running– Home for Serious Runners
Building on the success of Whitespace-designed Ari Football concept stores, which were designed for real footballers, Ari asked us to develop a store to attract, inspire and serve real runners who are truly passionate about the sport.
Whitespace is the leading Retail Branding and Consumer Environments Agency in Southeast Asia– serving small start-up companies, established local businesses as well as global brands like Apple, Honda, Uniqlo, Tim Horton’s, MYKITA, INCASE, and Timberland.
With teams of specialised designers, including architects, interior designers, and brand designers– we serve almost every consumer-facing industry with services from brand identities, retail store and restaurant prototypes to large scale shopping centre interiors to entire buildings.
The thread that ties together all of the types of work we do is our creative process that is grounded in a deep understanding of our client’s brand– the DNA which is the inspiration and driver for the diverse range of deliverables we provide. We believe every project benefits from the collaboration of our specialised teams – able to create unique, holistic solutions positioning our clients for business success, often in fiercely competitive market environments.
Boot Room Co., Ltd
Sport & Travel
Siam Square, Bangkok
TYPE OF SERVICE
Interior Design, Retail & Interior
Mr. Phanupol Bawornwiwut