ARI RUNNING

Building on the success of Whitespace-designed Ari Football concept stores that were designed for real footballers, Ari asked us to develop a store to attract, inspire and serve real runners those who are truly passionate about the sport. 

To that end, we created a minimal environment made up of three brand-signature elements:

—  Specialty running shoe showcase
—  Ari Running Lab, where computerized analysis of a runner’s gait helps to inform staff recommendations.
—  Ari Running Customization Workshop, for screening and embroidery. The Ari Customization Workshop is an Ari brand-signature at all stores.