Betagro Deli - Whitesp-ce

BETAGRO DELI

Interior Design, Retail & interior, Retail Roll-out, Retail Kiosk & Display

BETAGRO - Next Generation Convenience

An exploration in ‘fresh’ for a convenience store of the future– with a major move towards healthy choices.

A clean, contemporary interior was created taking aesthetic cues from commercial kitchens. Modular elements are key to the adaptability of the prototype concept.

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Our scope included brand design and interior graphic communications that were implemented digitally and in print.

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BETAGRO - Next Generation Convenience

Betagro – a leader in Thai agribusiness asked Whitespace to reimagine the convenience store. Our team of retail experts, working closely with our client, undertook an exploration for a convenience store of the future– with modern simplicity and a move towards fresh & healthy product offerings. The result is a clean, contemporary interior design inspired by Betagro brand DNA– taking aesthetic cues expressed in stainless steel and white tile that evoke the feel of commercial kitchens.

Our decades of experience in developing retail environment prototypes is necessary because the model store is intended for roll-out nationwide, in a variety of sizes and configurations. The use of modular elements allows for economy, offsite fabrication, maximum flexibility, adaptability, and scalability. We provided our full range of brand design services the brand identity system, as well as interior marketing communication creative for implementation digitally and in print.

CLIENT

Betagro Agro Industry co., Ltd.

INDUSTRY

Grocery

LOCATION

Tipco Tower, Bangkok

AWARDS

TYPE OF SERVICE

Interior Design, Retail & interior, Retail Roll-out, Retail Kiosk & Display

STUDIO

Studio 1

ASSOCIATE

Mr. Phanupol Bawornwiwut

PROJECT TEAM

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