Binova
Binova partnered with Whitespace to design their flagship restaurant and showroom targeting retail customers and the design trade.
Scope
Interior Design
Signage & Interior Graphics
Visual Merchandising
Sector
Home
Food & Drink
A Restaurant & Showroom for Upscale Kitchens and Furnishings
Strategically located in a freestanding building in an upscale residential area of Bangkok, Binova wished to create a destination to engage customers for their kitchens and home products business. A Bistro style restaurant was created to draw customer traffic- helping to maximise exposure to their retail offer.
With homeowners and the interior design trade identified as target customers, inspiration is a key element of the customer experience. Our teams created a clean, contemporary and flexible neutral platform. Inspiring presentations of kitchens, furniture and home decorative items are the focal-points or the customer journey. Modular display elements were provided to allow limitless reconfigurations over time.
Our team created the entire graphics program- everything from menus to signage and wayfinding.