Chalachol - Whitesp-ce

CHALACHOL

Interior Design, Signage & Interior Graphics

A Hair Styling Venue with Style

Whitespace creates a salon as an architectural statement– for the Celebrity Stylist and entrepreneur Somsak Chalachol

“A series of pink glass tiled arches march from the storefront to the rear logo wall– to attract and inspire customers.”

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“The rear wall comes to life with thousands of hand pinned black sequins undulating by natural air currents in the space– drawing attention to the Chalachol branding. “

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“We invited street artists to bring their visions to life on a giant mural wall reaching from the entrance doors to the rear of the space. “

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A Hair Styling Venue with Style

Whitespace created a high concept salon for the leading hair salon for the leading salon brand in Thailand, Chalachol. Arguably the Vidal Sassoon of Thailand, Somsak Chalachol’s brand is positioned as on the leading edge, and unafraid to experiment. Avoiding the standardised look of prototype retail interiors, each of their salons is unique.

Fully embracing the exciting challenge, our designers created an architectural art-installation composed of a ‘box inside a box’. The inner box, clad in pink glass tiles and mirror, appears to be cut into slices that serve various functions for the salon. The front part of the box creates the reception and waiting area, while the narrow frames mark pairs of styling stations. The outer box serves as a canvas for street art mural extending from floor to ceiling and from the entrance to the rear of the space.

The rear wall shimmers with thousands of hand pinned black sequins undulating by natural air currents in the space– drawing attention to the Chalachol branding. This wall screens the shampoo area– with a relaxing, spa-like character created by its subdued lighting design.

CLIENT

Chalachol Company Limited

INDUSTRY

Health & Beauty, Salon

LOCATION

CentralPlaza Chaengwattana, Bangkok

AWARDS

TYPE OF SERVICE

Interior Design, Retail & interior

STUDIO

Studio 1

ASSOCIATE

Mr. Phanupol Bawornwiwut

PROJECT TEAM

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