A Sporstwear Brand Gets Fit for the Gym
Creation of a new, branded fitness centre for an Asian Sportswear brand.
We provided our client with all the necessary brand tools to flourish in the fiercely competitive health and fitness industry
Our solution extended beyond the free weights and treadmills to include bodyweight / functional training and Thai kickboxing rings. Our scope included a retail shop sub-brand , ‘Gear Box’ –and a range of facilities for group training .
Our scope included a retail shop sub-brand,
‘Gear Box’ and a range of facilities for group training .
A SPORTSWEAR BRAND FIT FOR THE GYM
A leading sportswear maker in Thailand asked Whitespace to create a full service branded Gym concept– ready for entry into the highly competitive Health & Fitness industry in Thailand.
The FitBox concept is ideal for retail developers wishing to drive customer traffic by providing services and experiences as a strategy to address increasing competition for retail, especially from e-commerce. With a strong prototype- we have helped FitBox to create facilities in two strategic locations in Bangkok’s suburbs.
Whitespace creative process helped the client to identify and define a unique Brand DNA – that was used as the basis for a comprehensive naming, identity design, brand framework including colour pallet, marketing communication campaigns, website and digital design. Our branded environments experts carried the branding program across the entire interior design– including wayfinding and environmental graphics. In addition to the gym, our work included the design of a retail sub-brand and shop – Gear Box.
FitBox is a proven, scalable gym concept, ready for expansion to new locations and new markets.
Robinson Lifestyle Samut Prakan, Robinson Future Park Rangsit
TYPE OF SERVICE
Interior Design, Retail & Interior Design, Retail Roll-out, Signage & Interior Graphic
Mr. Phanupol Bawornwiwut