Foodie Market - Whitesp-ce

FOODIE MARKET

Brand identity & Environmental Graphics for an Outdoor Market

A Brand Identity, Signage and Environmental Graphics for a street food-oriented outdoor marketplace in a Bangkok Suburb.

Our Architects and Brand designers collaborated closely in creating entrance signage that serves as an instagrammable landmark and entrance gateway.

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“Three dimensional graphic landscape elements were created to link the market with outdoor entertainment areas.”

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Our teams created a graphic design framework that is functional, flexible, informal and fun.

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Brand identity & Environmental Graphics for an Outdoor Market

Whitespace architects and brand designers collaborated with our client’s architectural teams to create branding, signage, environmental graphics, and wayfinding design for a new indoor-outdoor food and entertainment complex. Located in a Bangkok suburb near IKEA, Foodie Market creates a fun and affordable destination for all ages and demographics.

Needing to grab the attention of suburban automobile traffic in the day and night, Whitespace created large-scale architectural entrance signage serving both as a high visibility landmark and branded entrance gateway to the complex. Our scope of work also included a graphic design framework with functionality, flexibility, informality and fun as drivers. Capable of encouraging selfies and ussies wherever possible– for organic social media marketing.

Further, in support of an adjacent entertainment facility, our teams created three-dimensional environmental graphic / sculptural elements. A great demonstration of Whitespace unique capabilities to bring the graphic design to an architectural scale. And throughout, Foodie Market is designed for day and night, with careful consideration of the lighting throughout all of our designs.

CLIENT

Foodie Bangna Co., Ltd.

INDUSTRY

Lifestyle Center

LOCATION

Foodie Market Bangna

TYPE OF SERVICE

Brand Design & Strategy, Brand Identity, Signage & Interior Graphic

STUDIO

Studio 2

ASSOCIATE

Mr. Boriphon Suwattana

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