Honda BigWing - Whitesp-ce

HONDA BIGWING

Interior Design, Retail & Interior, Retail Roll-out, Brand Design & Strategy, Signage & Interior Graphic, Campaigns

National Honda Motorcycle Showroom Program

Whitespace Partnered with AP Honda in Thailand to to create a brand strategy and showroom environment for the introduction of their range of large engine motorcycles.

“Positioning Big Wing as an upscale, stand-alone brand was the strategic platform- to build a premium showroom experience.”

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“With other brands already active in the market– our mission was to raise the bar, positioning Honda to compete and succeed from day one.”

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With our Bangkok flagship serving as the prototype– we began rolling out the program to dealers nationwide.

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Our US studio developed a comprehensive branding program including signage and environmental graphics, wayfinding, and Digital Experience design.

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Honda BigWing – Experience Oneness at Honda Big Bikes Flagship Showroom

Honda motorcycles entrusted Whitespace to help introduce Thai consumers to their range of ‘Big Bikes’.

Focused on evoking emotions and highlighting technology, we set out to let showroom visitors feel the excitement, quality and technical edge of Honda bikes long before their first test ride.

CLIENT

A.P. Honda Co.,Ltd.

INDUSTRY

Transportation

LOCATION

Thailand

AWARDS

TYPE OF SERVICE

Interior Design, Retail & Interior, Retail Roll-out, Brand Design & Strategy, Signage & Interior Graphic, Campaigns

STUDIO

Studio 2

ASSOCIATE

Mr. Boriphon Suwattana

PROJECT TEAM

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