NooYoo - Whitesp-ce

NOOYOO

Interior Design, Retail & Interior, Retail Roll-out, Retail Kiosk & Display, Brand Design & Strategy, Brand Identity, Graphic Design, Naming, Packaging Design

RETAIL BRAND CREATION FOR JEWELLERY & PIERCING

A Start-up client from Switzerland asked Whitespace to create a new retail brand and environment to sell jewellery and professional piercing services.

Starting with defining Brand DNA– our multi-disciplined team created a holistic brand solution– from name to packaging, environmental graphics and a modular, scalable, open format retail environment.

Rectangle 490

Our methodology allows us to create a brand with completely harmonised elements at many scales–  from packaging to up to architectural elements.

NOO_YOO_WORKING_FILE.-6

Starting with the brand byline ‘piercing, perfected’ – and extending to the marketing communication tone of voice and visuals for multi-channel implementation– our solution was end-to-end comprehensive.

_MG_7045 copy
_MG_7047
_MG_7057
Untitled-1
IMG_6551

RETAIL BRAND CREATION FOR JEWELLERY & PIERCING

Zanella Fashion+Design of Switzerland, challenged Whitespace to put a new face on body piercing. Starting with the name, which highlights the personal significance of body piercing– the identity itself is presented confidently, but with a soft-edge. The key colour nods to clinical sterility and cleanliness. Its tag line further projects confidence, and expertise.

Packaging was a part of an integrated brand design solution for NooYoo– so Whitespace set out to reinvent low cost jewellery packaging by creating a collectable branded glass container, with colour coded caps to help customers distinguish between ear, nose and belly jewellery. Our industrial design staff coordinated all aspects of procurement of the glass and engineering of the plastic & silicone components.

CLIENT

NooYoo Co., Ltd.

INDUSTRY

Speciality Retail

LOCATION

CentralPlaza Rama 9, Silom Complex, Terminal 21 Asoke, Mega Bangna

AWARDS

TYPE OF SERVICE

Interior Design, Retail & Interior, Retail Roll-out, Retail Kiosk & Display, Brand Design & Strategy, Brand Identity, Graphic Design, Naming, Packaging Design

STUDIO

Studio 1

ASSOCIATE

Mr. Phanupol Bawornwiwut

PROJECT TEAM

Scroll to Top