NooYoo
A Start-up client from Switzerland asked Whitespace to create a new retail brand and environment to sell jewellery and professional piercing services.
Scope
Interior Design
Retail & Interior
Retail Roll-out
Brand Design & Strategy
Brand Identity
Sector
Speciality Retail
Health & Beauty
Fashion
Retail Kiosk & Display
RETAIL BRAND CREATION FOR JEWELLERY & PIERCING
Zanella Fashion+Design of Switzerland, challenged Whitespace to put a new face on body piercing. Starting with the name, which highlights the personal significance of body piercing- the identity itself is presented confidently, but with a soft-edge. The key colour nods to clinical sterility and cleanliness. Its tag line further projects confidence, and expertise.
Packaging was a part of an integrated brand design solution for NooYoo- so Whitespace set out to reinvent low cost jewellery packaging by creating a collectable branded glass container, with colour coded caps to help customers distinguish between ear, nose and belly jewellery. Our industrial design staff coordinated all aspects of procurement of the glass and engineering of the plastic & silicone components.