OTHER CAFÉ

Entering the saturated Café market in Bangkok is a daring move. It was clear a bold design solution would be needed to stand out in such a crowded market. But our approach was rather counter-intuitive– using understatement as a means to stand out in the crowd. Creating a place for customers to discover– a moment of calm amongst the chaotic Bangkok urban streetscape.

Our creative director undertook a sophisticated study in urban minimalism. An approach that not only served the purpose of market differentiation but also minimised the investment in support of a lean business model.

With an industrial materials pallet of concrete, glass block, and stainless steel– the intrinsic aesthetics of common materials is emphasised. Artistic measures– including a very long, cantilevered counter that seems to float within the space, and emphasising the high volume with a sculptural LED lighting element as a ‘light cloud’.

The Other Café– stand out as an example of timeless urban minimalism that transcends trend, that has already garnered an appreciative customer base.