OTHER CAFÉ
Interior Design, Food & Drink
Calm Cool and Concrete
A traditional Bangkok shop-house café as a sophisticated study in urban minimalism.
In a crowded coffee market, the Other Café stands out by not standing out. It’s a place to discover amongst a chaotic Bangkok streetscape.
A long counter seems to float through the room, as the high volume is emphasised with a sculptural lighting element.
The spare, limited interior pallet express the intrinsic aesthetics of common materials.
Calm Cool and Concrete
Entering the saturated Café market in Bangkok is a daring move. It was clear a bold design solution would be needed to stand out in such a crowded market. But our approach was rather counter-intuitive– using understatement as a means to stand out in the crowd. Creating a place for customers to discover– a moment of calm amongst the chaotic Bangkok urban streetscape.
Our creative director undertook a sophisticated study in urban minimalism. An approach that not only served the purpose of market differentiation but also minimised the investment in support of a lean business model.
With an industrial materials pallet of concrete, glass block, and stainless steel– the intrinsic aesthetics of common materials is emphasised. Artistic measures– including a very long, cantilevered counter that seems to float within the space, and emphasising the high volume with a sculptural LED lighting element as a ‘light cloud’.
The Other Café– stand out as an example of timeless urban minimalism that transcends trend, that has already garnered an appreciative customer base.
CLIENT
Multiply By 8 Co., Ltd.
INDUSTRY
Food & Drink, Cafe
LOCATION
Bangkok
AWARDS
TYPE OF SERVICE
Interior Design, Food & Drink
STUDIO
Studio 1
ASSOCIATE
Mr. Phanupol Bawornwiwut