P&F Super Drug - Whitesp-ce

P&F SUPER DRUG

Interior Design, Retail Store Prototypes, Signage & Interior Graphics, Brand Design & Strategy, Brand Identity, Graphic Design

A Pharmacy for Century 21

P&F Super Drug partnered with Whitespace to create a retail vision and customer experience to help the well established Thai pharmacist to continued success.

The new store visually communicates trust & professionalism and comprehensive selection

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An excellent customer experience is enabled through clear and logical merchandising, categorisation graphics, and presentation in easily navigated displays.

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A Pharmacy for Century 21

A well-established pharmacist with locations across greater Bangkok- P&F have witnessed a complete transformation of the industry in Thailand over the past few decades. Whitespace mission was to create a new model for its retail operations to serve as a north star for the company going forward.

The Pharmacy industry across the world has witnessed a major transformation to become a component of broader Health & Beauty Industry. Global brands like Boots and Watsons established new benchmarks as they entered southeast Asian markets, creating challenges for local Chemists shops. Although P&F had risen to the challenge, and expanded into a multi-location retailer– the expansion was done mostly organically.

The team at Whitespace helped create a holistically considered branded retail solution. Driven in large measure to establish P&F's competitive advantage as a full-service pharmacy in contrast to their global competitors who treated the pharmacy of secondary importance.

Our team also helped create a strong visual image for the store. We take into consideration flexibility, scalability, economy and speed of implementation. Beyond the interiors, our graphic design team created a visual communication language for the stores that includes environmental graphics, signage for print and digital implementation.

CLIENT

P&F Integrate Co.,Ltd.

INDUSTRY

Speciality Retail

LOCATION

Thailand

TYPE OF SERVICE

Interior Design, Retail & Interior, Retail Roll-out

STUDIO

Studio 1

ASSOCIATE

Mr. Phanupol Bawornwiwut

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