Creating a physical manifestation of an e-commerce brand requires a thorough understanding of its DNA, and it’s relationship to customers.
A Powerful Presence for an Online Powerhouse
Pomelo is an Asian e-commerce success story in woman’s fashion founded by former New York private equity investor, by David Jou. He fell in love with the opportunity in Southeast Asia, where he joined regional e-commerce juggernaut, Alibaba- backed Lazada. He eventually leaves to do his own thing in a space he admittedly knows nothing about– selling woman’s clothes online. In 2013 pomelofashion.com was born. In the years that followed, with a great product line and mastering social media marketing– Pomelo had become the online answer to Fast Fashion giants like H&M and Zara. Within five years, Pomelo were looking to create physical stores to further build their brand while solving some of the friction points of selling clothes online— trying on, and home deliveries.
In 2018, Whitespace were invited to work with Pomelo to bring its brand to life in physical stores. With a strategy to connect Pomelo’s web-store with the offline world, our designers worked to translate Pomelo brand DNA into three-dimensional environments to seamlessly complete customer journeys that may have begun online.
Our team created concepts in various formats for testing– from small format ‘click-try & collect’ shops to medium and large format flagship stores. The set of formats were deemed successful, offering appropriate solutions deepening on location. For example, small format click and collect points are perfect for CBD office areas where women can stop by on their lunch hours. While larger format stores work to introduce new customers to the brand– and provide a full service experience for new and loyal existing customers.
Taking cues from the clean, contemporary aesthetics Pomelo’s web-store– the store environments are conceived as bright, modern showcases for ever-changing fashions. Stores feature comfortable try-on facilities and acknowledgements of Pomelo online through Instagram-worthy environmental graphics backgrounds and lights in the form of hashtags. With 100-500 sq.m showroom-stores focusing on order pick-up and try-on, to fully merchandised 500m2 flagship stores– Pomelo is building customer loyalty as never before with a truly omni-channel retail experience.
Pomelo Fashion Co., Ltd.
Iconsiam, CentralWorld, CentralPlaza Rama 9, CentralPlaza Phuket, CentralPlaza Pinklao, Silom Complex, Mega Bangna, Somerset Singapore
TYPE OF SERVICE
Interior Design, Retail & Roll-out
Mr. Phanupol Bawornwiwut