Creating a Showcase for Innovative Travel Products
A lot has changed since the days of adding wheels to suitcases. Enter Smart Travel– showcasing the myriad products whose innovations make travel easier and more convenient than ever.
Smart Travel is an invitation for customers to explore– welcoming hands-on discovery.
The store concept is product-centric - with neutral colours and finishes along with lighting that allow product colours to ‘pop’.
Smart Travel: a Showcase for Innovative Travel Products
Located in the super-premium Siam Discovery lifestyle centre and with a direct internal connection to the adjacent The North Face store– Whitespace designers took a fashion retail approach to the store design.
The overall ambience of the store is spacious, with focused lighting and a backlighted backpack wall drawing the eye to the rear of the store. A perimeter of wall presentations surrounds floor feature displays. A simple colour pallet of natural woods and white painted bricks provides a sophisticated yet down to earth ambience.
With an emphasis on merchandising and customer journey– the store is a flexible platform for engaging product presentations. We always make sure that the store interior and display design doesn’t upstage the merchandise. For example, our floor displays create focal points along the customer journey for making cross-merchandising presentations that tell relevant product stories. These focal displays encourage direct customer engagement with the products.
Wall displays serve the purpose of organising products into functional groupings, simplifying the customer shopping experience by making it easy to discover products. Given that many of the products are new and highly innovative– our designers know that encouraging customer review of the entire offer will improve the shopping experience and sales.
Action Perfect Co., Ltd.
Sport & Travel
CentralWorld & Crystal Park, Bangkok
TYPE OF SERVICE
Interior Design, Retail & interior
Mr. Phanupol Bawornwiwut