Sourced Grocers
Brand Creation - Field to Table Organic Grocer & Deli
A food and drinks industry start-up invited Whitespace to create a new, branded organic grocer & deli- a part of the popular theCommons Food Hall in Bangkok’s fashionable Thonglor neighbourhood.
With a diversity of carefully sourced and curated of products- our branding process led us to ‘SOURCED’ for the brand name. The resultant ‘Brand DNA’ inspired a thoroughly contemporary aesthetic, grounded with humanity and craft- evident in the products on offer. Our interior and branding team collaborated across the project, from product labelling and print collateral to environmental scale graphics and signage. The overall feel is generated through simple, natural materials and a simple black & white colour palette, that includes a hand-painted mural in the grocery area.