Bangkok is renowned for being home to many luxurious shopping malls that boast a variety of top-end fashion brands, among other prestige names—and that list has just got a little bit bigger. Whitespace is proud to announce the recent opening of the very first Bangkok store for Danish Fashion Giant ‘BESTSELLER’.
BESTSELLER is one of the largest fashion brands in Europe, as well as being incredibly popular in China. This recent move into the South-East Asian market is part of a new strive towards accommodating a growing tourist market. As we all know, Thailand has long been one of the most popular tourist destinations in the world. However, it has since become increasingly popular among Chinese tourists, as well as people from neighbouring countries such as Malaysia and Singapore.
Where is the store located?
BESTSELLER has opened its first S.E.A store in Central Village, which was Bangkok’s very first luxury outlet. Central Village is located at Bang Na Trat - Suvarnabumi Frontage Rd., Samut Prakan, Thailand.
This glorious luxury outlet is home to many big brands, with four more fashion outlets to add to it’s already thriving community. Bestseller main store is divided into 4 brands: Jack & Jones, Selected, Vero Moda, and Only. Also a stand-alone shop called J.LINDEBERG is located in a nearby zone in the complex.
Our approach was for each outlet to effortlessly emanate the individual brand in-store. So, Jack & Jones has favoured a more rustic, ‘urban’ approach, that will resonate well with young men; whereas ONLY—which is a brand targeting young women—has a much sleeker and more sumptuous feel to it.
Clever lighting and optimal spacing allows for shoppers to browse at their leisure, being taken from one section of the store to the other, without anything being too ‘in their face’. In addition to that, the fitting rooms are spacious and luxurious, with a comfortable seating area for those waiting. We believe that BESTSELLER will be an excellent addition to the Central Village fashion family, and are thoroughly looking forward to watching them expand across Thailand in the future.
Bestseller is a family-owned fashion company that was established back in 1975. During that time, they have expanded across Europe, The Middle East, North America, Latin America, Australia and India. With 2,700 branded stores, and 15,000 multi-brand stores, it’s fair to say that Bestseller are an incredibly well-established fashion business—which is big news for Bangkok!
In addition to all of that, in China alone, Bestseller Fashion Group has an independent company that designs it own collections for over 7,000 stores!
About the fashion brands available in BESTSELLER, Bangkok
Photo credit by BESTSELLER
MAIN STORE WITH 4 BRANDS
Jack & Jones
Jack & Jones is a quality fashion brand designed for young men. This quality brand was born from a love of denim and was established in 1990. Jeans are to this day, still the core of the business, though they have a wealth of other dapper products as well!
SELECTED is a unisex brand that is very much Nordic at heart, highlighting the premium taste that is rooted in Scandinavian aesthetics. The brand is split into two parts: HOMME & FEMME. FEMME focuses on the more elegant fashion for women, while HOMME epitomises every shape and form within modern menswear.
VERO MODA was established in 1987, to accommodate young women who are looking for premium, on-trend clothing at realistic prices. This well-established brand was one of the first to join the BESTSELLER family.
ONLY, is another premium fashion brand that targets young women, and are one of the largest, leading denim brands in Europe. The ONLY brand was built on the idea that women should be able to look and feel amazing in an effortless way, whilst staying true to an undeniably elegant charm.
J.LINDEBERG is a global lifestyle brand with the goal to become the most successful sport-fashion brand for an active lifestyle person. The colour of a big yellow wall and wooden cabinets make this shop looks more attractive also when you look closely you will see details of honeycomb around the wall.